Building communities growing value
Our 220 million shopper visits a year create sustainable growth and superior value
Faith's story
Lebo's story
Gemma's story
This is Faith, aged 55.
She shops weekly, mostly mid-morning when the roads are quiet. It’s a short drive, and this is her favourite community centre close to home. She used to shop monthly, but now enjoys doing more frequent top-ups. She likes to spend time in the centre and will often arrange to meet a friend at the local coffee shop. Faith and her husband like to pop in at the centre over weekends, especially when there’s a spice festival or other community event, or when they’re with their grandchildren in the school holidays.
We know all this and more about Faith M and our other visitors, too. Our multi-faceted consumer behaviour research, combined with our deep understanding of the needs and desires of the communities we serve, leads us every step of the way. Our unique focus on a superior customer experience ultimately benefits all our key stakeholders, including our tenants and investors.
As a Vukile stakeholder, you too will benefit from our extensive analysis of shopper behaviour and the factors that drive continuously evolving retail trends.
There’s never been a better time to invest in people like Faith M.
This is Lebo, aged 19.
He shops twice a month, usually at weekends. He arrives at our mall in the mid-afternoon when it’s really buzzing. Many of his friends are there too.
On average, after 2.3 hours of shopping and browsing, Lebo leaves from the east wing and takes a taxi home to his family, a drive of around 40 minutes.
Lebo’s mother will ask him about the discounts and special offers he spotted as he ambled around both floors of the centre. This helps her to plan her weekly grocery shop, which she does before lunch on Mondays.
We know all this and more about Lebo J and our other visitors too. Our multi-faceted consumer behaviour research, combined with our deep understanding of the needs and desires of the communities we serve, leads us every step of the way.
Our unique focus on a superior customer experience ultimately benefits all our key stakeholders: customers, tenants and investors.
As a Vukile stakeholder, you too will benefit from our extensive analysis of shopper behaviour and the factors that drive continuously evolving retail trends.
There has never been a better time to invest in people like Lebo J.
This is Gemma, aged 30.
As someone who’s only just starting to find her feet in the corporate world and saving up for her dream honeymoon, she doesn’t have a lot of disposable income, so h er monthly grocery shopping trips are brief, but she also enjoys visiting the centre on weekends to socialise with family and friends.
Gemma loves the centre’s energy and vibe. There’s always something new going on, and she also enjoys the convenience of being able to find most things she needs and wants at one destination, which saves on travel expenses and frees up more time to have fun.
We know all this and more about Gemma B and our other visitors, too. Our multi-faceted consumer behaviour research, combined with our deep understanding of the needs and desires of the communities we serve, leads us every step of the way.
Our unique focus on a superior customer experience ultimately benefits all our key stakeholders, including our tenants and investors.
As a Vukile stakeholder, you too will benefit from our extensive analysis of shopper behaviour and the factors that drive continuously evolving retail trends.
There has never been a better time to invest in people like Gemma B.
